CRM/Software Industry Veteran Will Capitalize on Onyx’s 2006
Momentum to Execute on Company’s Post-Acquisition Vision
INDIANAPOLIS and SEATTLE, Jan. 16, 2006 —M2M Holdings Inc., a leading provider
of enterprise resource planning (ERP) and customer relationship management (CRM)
solutions for the enterprise, today announced that Pete Strom will join the company
to become the general manager of Onyx Software Corporation (Onyx), a business unit
of M2M Holdings Inc. and worldwide leader in CRM and process management software
for mid- and large-size enterprises. Strom will take over for Acting General Manager
Tom Millay, who will return to his previous role as vice president of sales and
marketing for M2M Holdings.
“We’re thrilled to have Pete join our team,” said Jeff Tognoni, CEO of M2M Holdings.
“After achieving a number of important milestones in its first five months as a
division of M2M Holdings, Onyx will begin 2007 under the leadership of an experienced
software industry veteran with deep CRM market familiarity.”
Indeed, Onyx has achieved a number of accomplishments since becoming part of the
M2M Holdings family of companies, including making a return to profitability and
posting strong third-quarter results, delivering the controlled release of architecture-rich
Onyx Version 6.0, communicating a refined strategic vision to customers and other
key stakeholders of the business, and launching an aggressive M&A strategy with
M2M Holdings’ recently-announced agreement to acquire KNOVA Software.
Strom joins Onyx with more than 20 years of consulting, sales, and sales management
experience in the software industry—including a seven-year tenure at Onyx itself,
serving in the roles of regional vice president of sales and vice president of business
development. While at Onyx, Strom grew sales by more than 500 percent, helped close
the largest financial transaction in the company’s history, and established strategic
partnerships with technology and service providers to create short- and long-term
revenue opportunities.
“I’m 100 percent on board with Onyx’s vision to meld an aggressive acquisition program;
strong financial performance; high-fit solutions; and productive, lasting customer
relationships into a value proposition that is unmatched by other CRM vendors,”
said Strom. “I’m looking forward to joining Onyx again and working with the Onyx
team to take these strategic objectives to the next level.”
Prior to joining Onyx as general manager, Strom served as vice president of sales
for Avamar Technologies, where he helped drive 300 percent revenue growth for the
data protection software company. Strom also has served in sales management and
consulting roles for a number of leading companies throughout his career, including:
Answersoft, a provider of computer-telephony integration software; the CASE tools
division of Texas Instruments Software; Multitrack Software Development Corporation,
a company delivering project management software to IT organizations; and Project
Software & Development Inc., a provider of project management software for the aerospace
and defense industry. Strom also holds a B.S. degree from Pacific Lutheran University.
About M2M Holdings Inc.
M2M Holdings Inc. is dedicated to becoming a valued business partner by helping
each and every customer continuously improve business processes over time. Toward
this mission, M2M Holdings invests in the people, processes, technology and tools
needed to provide its customers with a unique combination of customer care; product
fit; a broad range of consulting, IT and business services; and industry expertise.
M2M Holdings serves more than 4,300 customers worldwide and across a variety of
industries, including manufacturing, distribution, financial services, health care,
contact center, high tech, and local government. Battery Ventures VI L.P. and Thoma
Cressey Equity Partners jointly own M2M Holdings, whose primary assets are Onyx
Software Corporation, a worldwide leader in customer relationship management (CRM)
solutions for the enterprise, and Made2Manage Systems Inc., an enterprise resource
planning (ERP) software and services company. For further information, visit www.made2manage.com,
e-mail info@made2manage.com, or call (800) 626-0220.
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