Free Report Outlines How to Align With Web 2.0 Technologies
to Augment Customer Satisfaction
INDIANAPOLIS, October 1, 2008—Consona CRM, a worldwide leader in
customer relationship management (CRM) solutions for the enterprise, today announced
that it has made available for download a free new service and support white paper.
Written by KNOVA Solutions Architect Nitin Badjatia, Building Loyalty in a Web 2.0
World offers clear advice for augmenting customer satisfaction by leveraging the
Web 2.0 movement.
For decades, customers relied on a company’s well-defined support channel to gain
product insight, provide feedback and resolve product issues. With the advent of
the Internet and Web 2.0 technologies, a new, decidedly customer-centric trend emerged—one
in which customers share information and solutions with each other and bypass support
altogether. However, companies that are unsure how to engage in the new paradigm
meet this shift with trepidation.Building Loyalty in a Web 2.0 World affirms that
by embracing the Web 2.0 movement, companies can, in fact, build customer satisfaction.
Readers will learn about:
- The new customer support paradigm.
- Benefits of extending participation in knowledge management to customers.
- The importance of embracing forums.
- Solutions from KNOVA that will enhance your company’s support channels.
Building Loyalty in a Web 2.0 World is available now for download at: http://www.knova.com/whitepapers/loyaltywp.aspx
About Consona Corporation and Consona CRM
Consona Corporation (Consona, formerly known as M2M Holdings Inc.) is a worldwide
leader in providing customer relationship management (CRM) and enterprise resource
planning (ERP) software and services for the enterprise. The Consona CRM business
unit, a worldwide leader in total customer management software and services, helps
more than 1,500 companies across a variety of industries, including professional
services, high-tech, healthcare, financial, government, telecom, retail and manufacturing,
manage people, processes and technology to create a differentiated and cohesive
customer experience. With flagship products Onyx and KNOVA, Consona CRM presents
a full suite of functionality, including sales, service, support, and marketing
automation; service resolution and knowledge management; and business process management
modules. For further information, visit
www.consona.com/crm, www.onyx.com,
or www.knova.com, e-mail
info@consona.com, or call (888) 8 CONSONA.
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