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PR Contact |
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For public relations
inquiries, please contact:
Melissa Stahley
Consona Corporation
317.249.1270
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Press Release
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Leading Guided Selling Application Broadens KNOVA's Suite of
Intelligent Customer Experience Applications
Cupertino, Calif., September 11, 2006 - KNOVA Software, Inc.™ (OTC
Bulletin Board: KNVS) a leading provider of Intelligent Customer Experience applications,
today announced it has acquired Active Decisions , a leading provider of multi-channel
Guided Selling solutions for retail, manufacturing, finance and telecommunications
industries.
With this acquisition, KNOVA gains valuable new Guided Selling technology that is
expected to have a significant time to market advantage: Active Decisions has a
proven track record for optimizing marketing and e-commerce processes at some of
the world's leading companies, including Staples, HP, Bank of America and Motorola.
KNOVA has already begun integration of Active Decisions' Guided Selling application
with KNOVA's award-winning suite of Intelligent Customer Experience solutions.
The core members of the development team from Active Decisions have accepted positions
with KNOVA, which will enable the highest level of ongoing support for existing
customers, and a smooth transition to a combined product portfolio.
"KNOVA has long been recognized as a pioneer in optimizing customer service processes
with adaptive search and knowledge management applications. As we extend our vision
to power an intelligent experience throughout the entire customer lifecycle, we
expect the acquisition of Active Decisions to play a key role in our success," commented
Bruce Armstrong, president and CEO of KNOVA Software. "By broadening the scope of
our application suite, KNOVA can now offer proven multi-channel solutions for Service
Resolution Management and Interactive Brand Optimization."
Active Decision's personalized, highly interactive solutions assist customers and
sales associates with product selection and cross-sell recommendations, driving
higher revenues and improved customer satisfaction. By supporting multiple sales
channels including Web self-service, call centers and in-store kiosks, Active Decisions
enables companies to intelligently optimize the e-commerce experience for each customer.
"KNOVA is an established leader in what we call cross-channel, cross lifecycle customer
service and continues to execute very well," commented Mitch Kramer, senior vice
president at Patricia Seybold Group. "While KNOVA's knowledge-centric approach has
proven very successful for service and support organizations, companies now increasingly
view knowledge as a critical component in improving the overall customer experience
online. KNOVA's strategy to extend its knowledge-centric application set to address
a wider range of user interactions is right in line with market and customer needs.
Its acquisition of Active Decisions is an excellent and timely move."
About KNOVA Software
KNOVA Software is a leading provider of Intelligent Customer Experience solutions
that maximize the value of every interaction throughout the customer lifecycle.
Built on an adaptive search and knowledge management platform, KNOVA's suite of
applications help companies increase revenues, reduce service costs and improve
customer satisfaction. Industry leaders including AOL, Ford, HP, Novell, Countrywide,
McAfee and H&R Block rely on KNOVA's award-winning Service Resolution Management,
Interactive Brand Optimization and Guided Selling applications to power an intelligent
customer experience on their websites, and within their contact centers. KNOVA Software
is headquartered in Cupertino, Calif. For more information, visit
www.knova.com.
KNOVA Software, KNOVA, KNOVA 6, KNOVA 6.5, KNOVA Contact Center,
KNOVA Self-Service, KNOVA Forums, KNOVA Field Service and KNOVA Knowledge Desk are
trademarks of KNOVA Software, Inc. All other trademarks are properties of their
respective owners. Under the safe harbor provisions of the Private Securities Litigation
Reform Act of 1995, statements in this press release that are not historical facts,
including those statements that refer to KNOVA Software's plans, prospects, expectations,
strategies, intentions, hopes and beliefs and the expected benefits of the use of
KNOVA's products are forward-looking statements. These forward-looking statements
are not historical facts and are only estimates or predictions. Actual results may
differ materially from those projected as a result of risks and uncertainties detailed
from time to time in the company's Securities and Exchange Commission filings. These
risks include, but are not limited to, risks related to the integration of acquired
technologies with the Company's existing solutions, the ability to retain customers
of Active Decisions and to increase revenues from the acquired business and market
acceptance of new products. Any forward-looking statements are based on information
available to the company today and the company undertakes no obligation to update
publicly any forward-looking statements, whether as a result of future events, new
information, or otherwise.
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