Software and Services Company Announces Record Revenue
and Customer Satisfaction Levels; Implements Organizational Changes to Prep for
Continues Growth in 2008
INDIANAPOLIS, February 19, 2008 — Consona Corporation (Consona), a leading
provider of enterprise resource planning (ERP) and customer relationship management
(CRM) software and services for the enterprise, today reported record revenue and
customer satisfaction levels for the year ended December 31, 2007.
In 2007, Consona delivered a 64 percent increase in total revenue over the previous
year. Following a 129 percent increase in revenue between 2005 and 2006 and being
named one of the top ten fastest growing software companies by Software Magazine,
Consona CEO Jeff Tognoni summed up the company’s financial performance as “industry-leading.”
“We’ve grown our revenues by more than 400 percent since our first acquisition (Made2Manage
Systems Inc.) in 2003,” he said. “The double- and triple-digit growth we’re achieving
year after year is well beyond the overall industry's predicted growth rates—and
proof that our approach to the industry is working.”
Tognoni emphasized that Consona is achieving organic growth as a result of implementing
simple, customer-centric initiatives, ranging from 100 percent customer-driven product
development to a world-class support and account management infrastructure. “These
initiatives have led to unprecedented customer satisfaction levels across the entire
Consona family of ERP and CRM products, with 2007 increases ranging from two to
nearly 40 percent,” he said.
Consona’s industry-leading growth also may be attributed to an active acquisition
and market consolidation strategy. In 2006, the company acquired six product lines,
followed by the acquisition of KNOVA Software Inc. in March 2007. In the latter
half of 2007, the Consona management ceased M&A activity and assessed the business.
“After such rapid growth, there was a rich set of lessons to be learned on the strengths
and weaknesses of our current organizational structure,” said Tognoni. As a result,
the company implemented several organizational changes that will be rolled out in
early 2008 as part of the company’s annual operating plan process.
The most significant change includes managing the company’s industry-specific and
cross-industry ERP product lines within a single division to create a stronger focus
on the SME manufacturing market. Scott Malia has been named the general manager
of the now-larger Consona ERP division of Consona Corporation, which holds the following
product lines: Intuitive, Made2Manage, Encompix, AXIS, Cimnet Systems, DTR, Relevant,
and SupplyWorks.
Another significant move included shifting increased control of certain corporate
resources and shared services into the company’s divisions, including certain support,
services, and marketing functions. To further implement the Consona business model
within the company’s recently-formed Consona CRM division, Tom Millay was named
general manager of Consona CRM, which currently holds the KNOVA and Onyx product
lines. Millay has more than 25 years of experience in the software industry and
has been with Consona Corporation since its inception in 2003, most recently serving
as vice president of sales and marketing.
According to Tognoni, as part of a proven operating model, each Consona product
line is sold, enhanced, maintained and supported by dedicated account management,
product management, development, customer support, and professional services teams.
These teams focus on providing unsurpassed customer care and solution fit while
maintaining excellent financial performance, including consistent revenue growth
and profitability.
About Consona Corporation and Consona CRM—Consona Corporation (Consona,
formerly known as M2M Holdings Inc.) is a worldwide leader in providing
customer relationship management (CRM) and
enterprise resource planning (ERP) software and services for the enterprise.
The Consona CRM business unit, a worldwide leader in total customer management software
and services, helps more than 1,500 companies across a variety of industries, including
professional services, high-tech, healthcare, financial, government, telecom, retail
and manufacturing, manage people, processes and technology to create a differentiated
and cohesive customer experience. With flagship products Onyx and KNOVA, Consona
CRM presents a full suite of functionality, including sales, service, support, and
marketing automation; service resolution and knowledge management; and business
process management modules. For further information, visit
www.consona.com/crm, www.onyx.com, or
www.knova.com, e-mail info@consona.com, or call
(888) 8 CONSONA.
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