Industry Expert and Leading CRM Solution Provider Partner to
Offer Practical Advice on Maintaining and Prioritizing Customer Service Initiatives
INDIANAPOLIS, June 2, 2008 — Consona CRM, a leading provider of
total customer management solutions for the enterprise, including Onyx®
and KNOVA®,, today announced the availability of a netcast entitled, “Investing
in Customer Service during Economic Uncertainty - Where to Place Your Bets.” The
netcast features Rob Bois, research director of customer management strategies at
AMR Research, and Tom Millay, general manager of Consona CRM, as they discuss how
to avoid common pitfalls suffered during economic downturns, when technology initiatives
often lose precedence to other corporate priorities.
During the economy’s slump in the early 2000s, many companies attempted to implement
aggressive cost-cutting measures in an effort to retain sales or avoid severe measures
such as layoffs. IT budgets were squeezed and many consumer-based industries shifted
their investments away from a focus on customer relationship management. Lower-cost
solutions were implemented in the short-term, such as interactive voice response
(IVR), web self-service, and others.
In this netcast, Bois presents lessons learned and the top investments to consider
for customer service stability and, even growth, amidst market uncertainty. Consona
CRM’s Millay discusses how
Consona CRM solutions can help companies weather potential economic storms
while not compromising their long-term business plans.
Key netcast learnings include:
- What can be learned from past investment choices;
- The top five investments
to maintain customer service stability;
- Smart service strategies using Consona
CRM solutions; and
- How to increase customer loyalty while reducing overall service
investment.
“As a leader in the CRM community, Consona CRM is committed to educating our customers
and the market at large on past experience and present technology that can aid in
making the best, customer-focused decisions,” said Millay. “Even during uncertain
economic times, companies can tighten up their budgets, while still keeping customer
satisfaction at the core of their missions.”
The netcast is now available for viewing on the Onyx Web site.
About Consona Corporation and Consona CRM
Consona Corporation (Consona, formerly known as M2M Holdings Inc.) is a worldwide
leader in providing
customer relationship management (CRM) and
enterprise resource planning (ERP) software and services for the enterprise.
The Consona CRM business unit, a worldwide leader in total customer management software
and services, helps more than 1,500 companies across a variety of industries, including
professional services, high-tech, healthcare, financial, government, telecom, retail
and manufacturing, manage people, processes and technology to create a differentiated
and cohesive customer experience. With flagship products Onyx and KNOVA, Consona
CRM presents a full suite of functionality, including sales, service, support, and
marketing automation; service resolution and knowledge management; and business
process management modules. For further information about
CRM Software, visit www.onyx.com, or
www.knova.com, e-mail info@consona.com,
or call (888) 8 CONSONA.
###
|