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KNOVA Guided Selling™
Guided Selling Solutions for Revenue Generation |
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Key Benefits |
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Increase revenues
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Make cross-selling the norm
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Increase effectiveness of sales professionals
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KNOVA Guided Selling (formerly
Active Advisor from Active Decisions) was designed to address the significant
revenue opportunities when engaging one’s customers, building trust, providing them
the right products to meet their specific needs, and growing relationships that
produce future revenues.
Guided Selling offers your customers a consistent, trusted multi-channel shopping
experience across three primary sales channels - In-Store/Branch, on the Web, and
in the Call Center.
In all channels, and in each of the targeted industries, Guided Selling offers the
following benefits:
- Increase revenues. With personalized, objective and relevant
recommendations, consumers are more likely to buy, and employees are more likely
to sell effectively, both feeling more confident and satisfied in the process.
- Make cross-selling the norm. Active’s cross-selling
capabilities makes it simple and effective for consumers to find, and sales associates
to recommend, compatible add-on products and services, increasing revenue and profit
per customer.
- Increase effectiveness of sales professionals.
With increased knowledge and confidence, sales associates will close more sales,
and new sales associates will become productive much more quickly.
Key Features
Engaging Interaction for All Types of Consumers
Guided Selling’s interactive guides present questions that assess a consumer’s underlying
needs and interests. Multiple guide types provide the ability to engage and guide
all types of consumers - ranging from very knowledgeable to novice - in a manner
that maps best to their personal buying process.
Relevant, Balanced Recommendations
Product recommendations are generated from an assessment of underlying needs and
are presented in an objective, balanced manner designed to engender trust. Recommendations
are presented together with the qualifying questions, enabling the consumer to dynamically
change answers and get new recommendations real-time, or further refine the choices
by answering additional questions.
Clear, Simple, "Human-like" Explanations
Guided Selling dynamically generates friendly and engaging language to explain the
recommendations clearly and simply, the way a top salesperson would.
Always-On Cross-Selling
Guided Selling integrates cross-selling to suggest additional products and services
that complement primary recommendations. Plus, cross-selling is integrated at the
right time in the decision making process.
On-the-Fly Comparisons
Guided Selling can use scanned bar-codes in the store for on-the-fly comparison
of products, enabling your sales associates to provide insightful product comparisons
and close sales more often.
Standards Based Data Integration
Guided Selling can easily import XML files of product and service specifications.
Updates can be triggered manually or automatically.
Flexible Deployment
Guided Selling can be deployed either as installed software or as a hosted service.
Customer and Product Insights
Reports can be generated to reveal insights on individual customer preferences,
aggregate customer preferences and product assortment and features.
Rapid Time to Market
Interactive guides and the user interface can be customized quickly to meet a company’s
business needs and corporate identity, delivering rapid time to market.
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