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White Papers
Thank you for your interest in the free white paper "Building Loyalty in a Web 2.0 World."

In this paper we explore how companies can use web 2.0 technology to engage customers in today's service and support environment. Readers will learn about:

  • Rethinking the loyalty equation by understanding how to engage in this environment
  • Using forums to power peer support initiatives
  • Delivering a superior self-service experience

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